Angels hitmaker Robbie Williams has been unveiled as the new voice of Felix cat food, writing and singing the track It’s Great To Be A Cat in the brand's latest campaign.

The British singer commented 'The cat is out of the bag, I'm the new voice of Felix.... I wanted to write a song for an advert, and this song is an absolute earworm. Melody's good, lyrics good, music's good. People will feel soft and warm and fuzzy, then feel annoyed that the song's still in their head'.